The Job Application Strategy 99% of Candidates Don’t Know (But Should)
Looking for a job is a bit like being at a crowded party where everyone’s shouting to get attention: there are those who grab the mic to make themselves heard (active applications), and those who quietly show off their strengths while sipping a drink in a strategic corner (passive visibility). The real secret? Mastering both. Why choose between hustling and attracting when you can do both — smartly? Instead of running around like a headless chicken or waiting for a dream job to fall into your lap, let’s look at how to send smarter job applications and build online visibility that makes recruiters come to you.. Ready to crack the code together?
1. Active job application: Hitting the bullseye
Let’s start with the “pro” move: sending a job application. Yes, but not just spraying your CV like confetti at a parade.
1.1. Go Straight to the Source: Company Career Pages
LinkedIn, Indeed, and other job boards are great for spotting listings, but your job application can easily vanish into the void — like a lone paperclip in an open space drawer. So instead of only using platforms, go directly to the company’s career page (or recruitment agency site). Yes, it takes a little more effort on paper. But in reality, this strategy helps you:
- Skip the chaos of overloaded job platforms.
- Avoid outdated listings and so-called “ghost jobs” that haven’t been taken down in six months.
- Show you’re intentional: applying via the company’s site screams motivation.
- Keep things discreet: platforms can show recruiters where else you’ve applied — direct applications don’t.
Bottom line: this method gives your job application a better shot, without you having to shout.
1.2. Call Before You Click
Before you even send your job application, pick up the phone. A quick, polite call can go a long way, especially in times when openings are rarer than good coffee at the office. Example: “Hi, I’m calling to check if the [position] is still available. I’d love to send you my application.”
Why it works:
- You might reach the recruiter, the hiring manager, or even the boss if it’s a small company.
- You’ll get the latest status on the job.
- It’s a rare move — and that alone makes it memorable.
Just keep it classy: you’re not pitching a blender on live TV.
1.3. The Smart Way to Send Spontaneous Job Applications
Didn’t see an open role? No problem.
That’s where the spontaneous job application comes in — but finesse is key.
- Customize your message. Show them you know the company and the industry.
- Don’t apply for a kitchen job at a law firm. Seriously, relevance matters.
- Be natural. No hard sell.
- And above all, think about the hidden job market: roles passed around in industry circles, conversations, and events — but never posted.
2. Passive Visibility: Be Found, Without Lifting a Finger
“Passive” doesn’t mean “napping on the couch with Netflix on autoplay.”
It means putting yourself in the right digital places so recruiters find you — while you stay cool, calm, and collected.
2.1. Where to Post Your CV? Choose Wisely
Think of your CV like a swimsuit photo — you don’t want it everywhere. Use serious, relevant platforms that match your profession and goals.
- General job boards like Indeed, Monster, or Glassdoor are still key players.
- LinkedIn? Non-negotiable. It’s your digital résumé and your networking power tool.
- Freelance or temp work platforms like Upwork, Fiverr, or FlexJobs can lead to full-time roles too — don’t overlook them.
- Early-career or student? Check platforms like Handshake or WayUp — they’re built for internships, grad roles, and fresh talent.
- Looking for remote jobs? Go-to sites like We Work Remotely, Remote.co, or Remotive can surprise you with solid long-term offers…
Bottom line: your job application is only as strong as where it lands. Be seen where the right people are looking.
2.2. The Secret Sauce: Keywords in Your Job Application
To stand out, your job application needs to speak the language of the bots before it ever reaches a human. Most companies use ATS (Applicant Tracking Systems) to scan CVs for relevant terms. If yours doesn’t include the right keywords, it might as well not exist.
So how do you know what words to use?
- Study the job descriptions you’re targeting.
- Spot the recurring terms.
- Naturally weave them into your CV and cover letter.
Example: don’t just say “project management” if they want “Agile project management.” Say it loud and clear.
2.3. Keep Your CV Fresh
Uploading your CV to job platforms isn’t “set it and forget it.”Update it weekly. Even if nothing’s changed, hit “save.” This bumps you up in search results — and shows you’re still in the game.
ATS systems love fresh content. So do recruiters. It’s the difference between “currently available” and “filed under dusty archive.”
And when someone reaches out? Answer fast. Even if it’s not your dream role, conversations open doors.
Combine Active and Passive: The Winning Combo
Let’s get real: relying on just one strategy is like biking with one pedal. With active job applications, you control the message, show your drive, and engage directly. With passive visibility, you let recruiters do the work. They’re already looking — you just need to be visible.
Play both sides, and suddenly, you’re not hunting jobs — they’re hunting you.
Ready to Get Noticed?
The magic happens when you blend these approaches. You take the lead when it counts. You stand back and shine when it works better that way.
And who knows? That job that gives you butterflies — the one that makes Monday mornings bearable — might appear right when you least expect it. So: Ready, set… apply smart!
